The discussion on building your own solutions or buying premade products, for different purposes, has existed for ever.

In my line of work, it has surfaced in decisions about choosing things like a Content Management System (CMS), Customer Data Platform (CDP), internal search engine, and possibly connected to that: content recommendations.

And as I’m writing this, a lot of companies are trying to decide if they should build their own Artificial Intelligence (AI) capabilities from scratch or maybe invest in something partly or entirely built by others.

These are my thoughts on what you need to consider when deciding to build or buy.

As many others, I have happily been running my blog using Wordpress. I have now converted it to Hugo instead, and this blog post will tell you how I chose to do it, and give you links to further resources.

Years ago I read the first articles about sending weather tracking as extra data in Google Analytics tracking hits.
If I’m not mistaken, one of the first ones was this one written by Simo Ahava: https://www.simoahava.com/web-development/universal-analytics-weather-custom-dimension/.

Weather data is as a great addition to web analytics implementations on a lot of different types of websites.
As an example, companies in areas like travel and hospitality could benefit from using it.

If you’re accessing the internet through some sort of company proxy server, then you might have had issues connecting to API’s in R.
I got the problem while trying to use the RSiteCatalyst library https://randyzwitch.com/rsitecatalyst/, and I didn’t really get any error messages, that made it clear to me what was causing the issue.

But then I stumbled upon the solution, while I was searching Google for a solution, after a lot of unsuccessful attempts.
It helps a lot, if you, more specifically, know what to search for 😉

Hi,

If you don’t know about it already, the Danish agency IIH Nordic organizes Web Analytics Wednesday Copenhagen several times a year.

Despite the fact, that it is named “Web Analytics”, the Copenhagen version spans different subject from the world of digital marketing.