The "Build or Buy" debate

Peter Meyer

The discussion on building your own solutions or buying premade products, for different purposes, has existed for ever.

In my line of work, it has surfaced in decisions about choosing things like a Content Management System (CMS), Customer Data Platform (CDP), internal search engine, and possibly connected to that: content recommendations.

And as I’m writing this, a lot of companies are trying to decide if they should build their own Artificial Intelligence (AI) capabilities from scratch or maybe invest in something partly or entirely built by others.

These are my thoughts on what you need to consider when deciding to build or buy.