Google Tag Manager

As many others, I have happily been running my blog using Wordpress. I have now converted it to Hugo instead, and this blog post will tell you how I chose to do it, and give you links to further resources.

Years ago I read the first articles about sending weather tracking as extra data in Google Analytics tracking hits.
If I’m not mistaken, one of the first ones was this one written by Simo Ahava: https://www.simoahava.com/web-development/universal-analytics-weather-custom-dimension/.

Weather data is as a great addition to web analytics implementations on a lot of different types of websites.
As an example, companies in areas like travel and hospitality could benefit from using it.